
About
Visible Assets, Inc.
Visible Assets, Inc. (Visible™) is a US company headquartered in Stratham, New Hampshire. Visible sells high security, mission critical asset visibility networks, based on our wireless technology known as RuBee™. RuBee provides low cost, long-life, low power, wireless, active asset and people tags that work in harsh environments. RuBee based visibility networks offer high intrinsic safety and high security. Visible enterprise software systems rubee.io use Oracle 11G Dot-Tag™ and 20/20™ visibility engines that “virtualize” any RuBee enabled asset network of tags into a real-time visibility database and web enabled visibility application. 20/20 applications can be quickly built on the rubee.io visibility platform, to create a real-time visibility network on top of the Dot-Tag/RuBee network. Rubee.io and Dot-Tag both use Oracle or open source embedded database products.
Visible sells visibility networks through industry-focused partners in a variety of markets including, high security government, high security commercial, aerospace, mission critical tooling, weapons, sensitive item authentication, and mobile assets used in the oil and gas industry. RuBee is protected by 42 issued US and many foreign patents and approximately 85 additional pending US and foreign patents, all owned by Visible.
Visible has installed 3,500+ active, in-use RuBee sites worldwide. They have all been problem free with 100% read accuracy with many repeat orders.
The protocol was ratified by the IEEE as standard 1902.1, co-sponsored by Visible Assets and Seiko Epson Corporation.

Live installation at operational site
Leadership
John K. Stevens, Ph.D.
Chairman & Chief Executive Officer
Founder and major investor in Visible Assets, with twenty years of entrepreneurial experience across four prior technology companies. Previously Chairman & CEO of Visible Genetics Inc. (NASDAQ: VGIN) for nine years, leading it through a successful IPO to $10.9M in annual revenues, 200+ employees worldwide and 500 customer sites, with FDA clearance for its HIV genotyping program. Dr. Stevens holds a Ph.D. in biophysics from the University of Pennsylvania and has held professorships at Penn and the University of Toronto, and directed the Eye Research Institute of Canada.
Tim Pierce
Vice President
Responsible for overseeing global business activities, program execution, and field engineering. With over 12 years of experience working with RuBee technology, Pierce is a proven leader in the field of magnetic wireless auto-identification, and has led programs across the defense, energy, and healthcare industries. He earned his Bachelor of Science in Biomedical Engineering from Marquette University.
Jason August
Vice President of Technology & Corporate Counsel
Responsible for the management of all legal matters including protection of Visible’s intellectual property and corporate structure, along with human resources and investor relations. Previously Director of Patents and Licensing for Visible Genetics Inc., and in private practice with Gowling Lafleur Henderson LLP specializing in biotechnology and software IP. He holds a B.Sc. in Genetics from McGill University and a law degree from the University of Windsor.
Jim Boyle
Chief Financial Officer
Mr. Boyle is a venture capital investor with 27 years of experience managing investments, primarily on behalf of Inflexion Fund, Northern Telecom Limited, Bell Canada, Bell Canada Enterprises, Inc., and Capital Communications CDP, a subsidiary of La Caisse de Depot et Placement du Quebec, a large Canadian pension fund. He has participated in managing three funds totaling over $70M and in funding and building over 40 early stage technology companies. Prior to co-founding Inflexion in 2002, Mr. Boyle was Chief Operating Officer of Telinvest Management Corporation, which focused primarily on telecommunications services investments in Latin America and Asia on behalf of Capital Communications CDP. Mr. Boyle holds an HBSc in Chemistry and an MBA in Finance.
Board of Directors
Lisa Gordon-Hagerty
Director
Administrator of the National Nuclear Security Administration and Under Secretary of Energy for Nuclear Security, 2018–2020. Joined the board in March 2021.
Richard A. Clarke
Director
Former National Coordinator for Security, Infrastructure Protection and Counter-terrorism, serving three U.S. presidents. Joined the board in February 2020.
Board members shown as publicly announced.
Press
Selected announcements
Lisa Gordon-Hagerty, former NNSA Administrator, joins the board of directors.
Richard A. Clarke joins the board of directors.
SmartParts — Procter & Gamble adopts RuBee wireless for change-part tooling identification, reporting 100% read accuracy in machine trials.
Sandia National Laboratories declassifies its RF safety report for RuBee use on sensitive electro-explosive devices.
Visible completes the U.S. Bureau of Reclamation contract securing Grand Coulee Dam with Armory 20/20.
Visible awarded the U.S. Bureau of Reclamation armory competitive contract.
RuBee Technology Site ↗
ru-bee.com — the technology and education site: the RuBee Academy, white papers, the DOE Pantex report, component products and RuBee applications beyond the armory.
Visit ru-bee.com →Licensing
Visible Assets operates a RuBee licensing program for partners building RuBee-enabled products.
Enquire →Ready to scope your armory?
Tell us your weapon and rack counts and we will return an indicative range and a site-survey plan.